The Art of Continuous Improvement

Before starting Kaizen Apparel, we found ourselves searching for the perfect fitness wear at an affordable price. However, it didn’t exist, so we decided that in order to address the issue of mixing affordability with comfort, we needed to create our own brand. Our goal is to create an affordable, yet luxurious brand, the fitness clothing industry will change to address customer satisfaction over making a large profit. At Kaizen Apparel, we ultimately believe that luxury doesn’t have to be expensive, nor should you have to pay more to get better quality apparel. We take a much different approach to our products than others since our goal is to make products that are premium quality at an affordable price. Our process starts with an idea and transforms into a product that goes through several quality checks including us wearing and testing it ourselves for a long period of time. We would not sell something that we wouldn’t wear ourselves! 

When we started. We had a few issues, as we ran out of stock on multiple drops, website crashed, 1 of my team members diagnosed with Epilepsy, and I had way too much work with college and the brand. Some customers felt that we took longer than expected on shipping, and that was right. That was ultimately the big reason for finding our inner peace, and taking time to build drops correctly. 

This New Drop, we hope will be a big success.